Iams Naturally

From the beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs healthy, active and happy lives.

Paul Iams spent time with breeders and nutritionists, learning the importance of protein and the role of fat in pet food. He considered cats and dogs as being best fed as carnivores with high protein and high fat diets, an approach which was to revolutionise his way of making IAMS and his choice of ingredients. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets. This belief has become the basis for innovation after innovation.